To be honest, I was never into perfumes… until I was introduced to Jo Malone. The artistry and the history behind it made me a convert. Plus, I love the idea of mixing blends and coming up with different scents every time. That’s the beauty of Jo Malone… you can make them your own scents. There is always something to look forward to.
Like this recent launch of The Bloomsbury Set by Jo Malone. Held at Archive 1984 at Warehouse 1, 2135 Chion Roces St. in Makati. The venue was transformed into a art gallery with an old European vibe. Rightly so, as this collection is named after the artists who lived in Charleston back in the ’70s. This is where they composed music and poetry, and created art.
As soon as I picked my choice of brunch, I went straight to The Bloomsbury Set. Jo Malone’s Francis is my favorite as he is so good in explaining the wonderful fragrances and how each can work for you.
“When we visited Charleston, in the middle of the English countryside, I didn’t know what to expect but I fell in love with it. When I was there, I made a storyline in my head from morning to afternoon to evening, so the five fragrances have a natural evolution. What I particularly loved about The Bloomsbury Set was the juxtaposition of domesticity and simplicity with this hugely intellectual environment,” shares Jo Malone’s Master Perfumer Yann Vasnier.
Leather & Artemisia: The striking green facets of anise-tinged absinthe blend with aromatic artemisia, soft orriswood, and the deep richness of leather enhanced by the amber woody notes of Cypriol. This seems to be a crowd favorite with my media friends. Perhaps, because we love leather-bound books, and bags haha…
Francis: Wood Sage & Sea Salt adds depth to the scent and it becomes much warmer. It’s best scent for late nights.
Whisky & Cedarwood: An enigmatic blend of fine whisky and opulent roses edged with spicy pimento, warm cedarwood and an intriguing accord of waxy wooden floors. This can definitely work for both men and women, but I would think it’s more for the men because of the spicy elements.
Francis: Earl Grey & Cucumber. So now it becomes a little more quirky. But the sweetness quality of vanilla is still there. I can still smell the whisky in it, and it complements with the coolness of cucumber.
Garden Lilies: The scent of dawn at the lily pond captured with effervescent water lilies, dewy green sap and lush ylang ylang enhanced with white musk and a wisp of vanilla. So light and feminine, perfect for summer!
Francis: Basil & Neroli is a little green with white musk. It’s much more of a complementary of scents. Since both have white musk as its base, so it’s very feminine. It’s something that the girly girl can wear. The reason why I chose this scent is because of the Neroli flower, it becomes a little fresh and spicy.
Blue Hyacinth: Intoxicating bold blue hyacinth warmed by the sun entwined with the vibrancy of garden geraniums and woody vetiver. Another floral scent that will go well with the girly girl.
Francis: English Pear & Freesia. It neutralizes the very heavy floral. It becomes much more cooler.
Tobacco & Mandarin: Vibrant mandarin and herbaceous sage sweetened with the warm elegance of beeswax sweet pipe tobacco. A great unisex pick that you can share with the hubby hihi…
Francis: It’s like a combination of citrus and a little woody because of tobacco. When you layer it together with Blackberry Bay, I adore Blackberry & Bay and it’s like adding a juicy depth to it, it’s like adding a fruity twist.
My favorite: I’ve always loved florals and fruity scents. One of the reasons why I love Francis is he introduced me to Jo Malone scents that I fell in love with. The last time was Blackberry & Bay, now it’s Wood Sage & Sea Salt mixed with Leather & Artemesia.
Another activity was personalized calligraphy notebooks that we got to bring home. The prints are inspired from The Bloomsbury collection, with our names written on it. I can’t wait to spritz a few from the collection to go well with these notebooks.
As always, the Jo Malone tour is always divine and leaves me feeling good and inspired. Thank you to the Jo Malone team and to the brand manager, Camille Loraine “Carrot” Flores-Oloan, for inviting me.