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What do children want from their parents?

Jane   21 Mar , 2017  

Ah, the golden question: what do our kids want? It’s actually very simple, as Turner’s New Generations 2017 study did a recent study in our country. You’ll know the answer as you read on. FYI, Turner’s Kids and Entertainment brands in Asia Pacific includes Cartoon Network, Boomerang, Toonami, Warner TV, Oh!K and TCM Turner Classic Movies, across TV, digital and consumer products.


I was lucky enough to get a glimpse of what Cartoon Network was able to discover for us, parents. Director of Research and Planning for Turner Asia Pacific, David Webb, along with Director of Communications, James Moore, flew all the way from Hong Kong to meet a handful of us to share their findings.


Me with Turner's David Webb and James Moore

Me with Turner’s David Webb and James Moore


In a study commissioned by Turner, it revealed that 93% of kids want to spend time with us parents, sans the gadgets. I am definitely not surprised here. Nothing beats good ol’ basic connections and activities.

Cartoon Network 01 - New Gens 2017 - Infographic

24% – playing with toys 21% – reading 19% – playing sports activities 18% – playing board games


We are now hyperconnected because of the internet and gadgets. Work-life balance becomes a challenge, with us bringing home work, setting aside less time to spend with the family.

Cartoon network 02 - New Gens 2017 - Infographic

True enough, 51% of us parents agree that we do not spend enough time with our kids (doing physical activities).


And this is where Turner comes in. “The study is designed to understand the behavior and mindset of Filipino children that will shape them in the future,” David Webb, Turner Asia Pacific’s director for research, said. “With greater access to connected devices, there is a need to understand how this plurals-generation react and engage with the variety of opportunities that are on offer to them.”

Cartoon Network 03 - New Gens 2017 - Infographic

Turner worked on producing cartoons that both parents and kids will enjoy, giving them more time spent watching their favorite cartoons together.


Additional findings from this study includes:

  • 81 percent of the children surveyed spend more than 30 minutes watching videos on the internet
  • 45 percent increase compared to the last New Generations study conducted in 2015
  • 63 percent spend the same amount of time surfing the web and visiting websites.
  • Filipino children aged 4-14 years old have also been revealed to be heavy users of social media.


These findings are alarming, and I share the same concern as the parents who participated in this study. Sixty-seven percent say that they are concerned by the content their children might see on YouTube, while 64 percent say that mobile websites are the most concerning of media platforms followed closely by Facebook.


Though there is a rise in internet consumption, kids mainly watch TV as their leading activity. Majority of the respondents said they spend their time on the television and watch programs that they consider entertaining. Try these shows:

Clumsy siblings Vambre and Prohyas run a warriors-for-hire business. The warriors are always ready to take on quests, using their trusted magiswords — mystical weapons that are able to do things like fly and spit seeds to help their users win their battles. With the magiswords vital to their success, Vambre and Prohyas head out on adventures around the world to acquire more swords to add to their collection.

Cartoon Network Mighty Magi Swords

My kids love this creative make-believe swords play.


Accidentally created in a lab by Professor Utonium, superpowered sisters Blossom, Bubbles and Buttercup regularly save Townsville from evildoers such as Mojo Jojo, the Gangreen Gang and Him. Blossom is the self-proclaimed leader of the trio, Bubbles is the cute one and Buttercup is the toughest one.

Cartoon Network Power Puff Girls

I grew up watching these three cute girls, and now, they’re back! I get to watch it all over again with our youngest daughter.


Three brother bears awkwardly attempt to find their place in civilized society, whether they’re looking for food, trying to make human friends, or scheming to become famous on the internet. Grizzly, Panda and Ice Bear stack atop one another when they leave their cave and explore the hipster environs of the San Francisco Bay Area, and it’s clear the siblings have a lot to learn about a technologically driven world. By their side on many adventures are best friend Chloe (the only human character in the cast), fame-obsessed panda Nom Nom, and Charlie, aka Bigfoot.

Cartoon Network the Bare Bears

These bears are just too cute! I told them they should come out with bolster pillows. South Korea will be coming out with these exclusive pillows. Lucky them!


Which leads to maybe it’s good to never lose the child in you. My dad, for one, loves cartoons. We grew up watching cartoons with him, playing arcades with him, even playing board games with him. Come to think of it, many of my happy memories are with him. My dad’s one big kid! And I am grateful for that, because I got to spend more time with him doing the things we (his children) love.


Turner also shares this same conclusion: “With many children watching TV, parents can take the opportunity to bond with their children by watching cartoons with them. Spending more time with their children can help them build a closer relationship, which builds trust and confidence down the line.” Aside from watching TV, parents can also spend more time engaging in physical activities with their children. “New Generations 2017 tells us that more than half of parents want to spend more time with their children by playing sports or engaging in other activities such as watching movies and in particular, cartoons,” Webb added.


And this summer, bring your kids out to play. Turner adds, “It’s vital for parents to take part in their children’s physical activities like sports, camping, or dancing as this positively impacts their children’s health while building curiosity and natural inquisitiveness which can help develop their critical thinking skills. Playing sports also helps children develop their bodies and help them socialize with other children their age.” New Generations 2017 also revealed that running is the top sport that children partake in with 38% saying that they’ve engaged in it. While 30% said that they’ve taken a liking to playing our country’s national pastime, basketball. Other activities that respondents take part in include swimming, badminton, dancing and ballet.


*Children ranging from 4 to 14 years old were tapped for the study. The respondents came from affluent households in the Mega Manila Area.




New Generations is a regular report that analyzes the habits and preferences of today’s young Filipinos. It is a pioneering survey that seeks to better understand kids’ lifestyles – their values, aspirations, media habits, consumption, pocket money, opinions, preferences and parental influence. For the 2017 report, the study interviewed more than 500 child-parent pairs from affluent homes in Mega Manila area, with the kids aged 4-14. It is commissioned by Turner, the company behind kids’ brands such as Cartoon Network, Toonami and Boomerang.



Turner Asia Pacific creates and distributes award-winning brands throughout the region, running 61 channels in 14 languages in 42 countries. These include CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, MondoTV, TABI Channel, and HBO, HBO HD and WB in South Asia. Turner manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a Time Warner

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