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Kiehl’s just held a fun, vibrant Pinoy fiesta, celebrating national pride in its biggest event, gathering the metro’s beauty enthusiasts for activities, consultations, and other yummy treats ( such as local favorites- turon, leche flan, sorbetes ). Held at the SM Mall of Asia Atrium, it is meant to showcase the brand’s limited-edition Kiehl’s Loves the Philippines line.
Kiehl’s Loves the Philippines brings a vibrant Pinoy fiesta to life at the SM Mall of Asia, showcases limited-edition products, specialty items, and in-store storytelling moments to celebrate the country’s unique character.
New York-based artist Ali Mac’s exclusive new design for Kiehl’s features the Philippine’s most popular cultural icons.
The avocado-flavored sorbetes served at the ice cream station represents the brand’s hydrating creamy eye treatment with avocado
The limited edition packaging of Kiehl’s cult classic Midnight Recovery Concentrate face serum draws out the sights that make the Philippines unique.
The luxury skincare brand reintroduces its most popular products decorated with New York-based artist Ali Mac’s illustrations of Philippine culture. Guests also enjoy interactive stations themed after Filipino sights, sounds, and tastes (which my daughter and I had fun taking photos in :)).
The festive Calendula Maskara Photo Opp corner has masks made of Marigold flowers. It is inspired by the Calendula Herbal Extract Alcohol-Free Toner (PHP 2,425), which gently cleanses and refreshes facial skin without harsh synthetic drying agents.
The delectable Creamy Eye Treatment Avocado Ice Cream Station serves avocado-flavored sorbetes. This embodies the brand’s hydrating Creamy Eye Treatment with Avocado (PHP 1,725), which also has beta-carotene and shea butter to moisturize the delicate under-eye area.
The humble Pinoy abode meets the cult classic face serum at the Midnight Recovery Nipa Hut. Made with lavender flowers, the house takes inspiration from the Midnight Recovery Concentrate (PHP 2,895), which contains lavender essential oil, evening primrose oil, and squalane to restore and repair skin by morning.
The Ultra Facial Oil-Free Gel-Cream (PHP 1,625) joins forces with the Banaue Rice Terraces. This no-shine moisturizer also gets a limited-edition design. Formulated with imperata cylindra root extract and antarcticine, the non-greasy hydrator offers 24-hour hydration and shine control.
These exclusive products are available at the following malls: Greenbelt 5, Rockwell, Shangrila Plaza, Trinoma, Alabang Town Center, SM Mall of Asia, SM Makati, SM Aura, SM Megamall, SM North EDSA, Robinsons Magnolia, U.P. Town Center, Podium, and Ayala Center Cebu.
The event also highlights Kiehl’s partnership with Bench, the country’s leading clothing and lifestyle brand and distributor of Kiehl’s products, and SM Supermalls. “We are honored to work with proudly Filipino brands that only want the best for their customers,” says Joan Hwang, Product Manager for Kiehl’s.
“Kiehl’s is committed to deliver customized and effective products suited for different skin types,” says Hwang. “By understanding the unique weather conditions in a tropical country like ours, we can provide Filipinos with heritage skincare products that cater to their specific needs.”
Kiehl’s Loves the Philippines Promos
In addition to the limited edition products, Kiehl’s will also be offering exciting gift ideas
for the month of June. Mechanics of the promotion are as follows:
From June 8 to 15, customers who visit the Kiehl’s event in the SM Mall of Asia Atrium can get a Kiehl’s Loves the Philippines T-Shirt for every purchase worth Php 1,500 of
Kiehl’s products.
From June 12 until supplies last, customers who visit any Kiehl’s store can get a Kiehl’s Loves the Philippines Tote Bag for every purchase worth Php 4,000 of Kiehl’s products. products inclusive of the limited edition Kiehl’s Loves the Philippines
From June 20 until supplies last, customers who visit any Kiehl’s store can get a Kiehl’s Loves the Philippines Umbrella for every purchase worth Php 6,000 of Kiehl’s
products. products inclusive of the limited edition Kiehl’s Loves the Philippines.
The Kiehl’s Philippine team with Bench Group representatives. From left: Noelle Tiongson, Yricka dela Peña, Kaila Puzon-Nicdao, Joan Hwang; Suyen Lim, Daneise Barrozo, Katharine Palermo, and Bryan Lim.
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